ONWYND — Brand Identity 07

01 — Colour Palette

Deep Teal #122420

Teal Bloom #2A7A6A

Teal Light #3AA090

Teal Pale #8EC4BA

Clay #C4561A

Cream #F5F0E6

Primary Palette

Deep Teal grounds the brand in calm, ancient wisdom — the colour of still water at dusk, of mossy sanctuaries, of exhaled breath. Clay is the warm anchor: earthy, alive, the embers of human presence within the stillness.

Usage Principle

Deep Teal is the primary background. Teal Bloom and Teal Light carry botanical motifs and decorative elements. Clay is used sparingly — the centre of the lotus, a CTA button, a single word of emphasis. Cream breathes as the primary text colour.

02 — Typography

Display · Headlines

Find
your
still.

bloom · be · breathe

Playfair Display · Regular & Italic · 48–80px

Body · UI · Captions

Mental wellness isn't a destination — it's the daily practice of returning to yourself. ONWYND creates space for that return: gentle tools, quiet rituals, and a community that holds space without judgement.

Every feature, every word, every interaction is designed to help you slow down, open up, and tend to what's growing within.

SECTION LABELS · NAVIGATION

Jost · 200–300 weight · 9–13px · generous tracking

05 — Voice & Tone

Gentle

We never push, prescribe, or pressure. Every word we write is an invitation — soft as moss, open as a clearing. We meet you where you are, without judgement or urgency.

Rooted

Like the lotus, we grow from the ground up. Our voice carries the steadiness of ancient things — not clinical, but wise. Grounded in evidence, expressed in plain human language.

Warm

There is always a human on the other end of these words. We write as a trusted friend who happens to know a great deal about mental wellbeing — never cold, never distant, never performative.

Still

Our copy breathes. We resist the temptation of noise — no exclamation points, no urgent calls to action, no anxiety-inducing metrics. Stillness is our product; it must live in our words too.

App Onboarding

This is your space.
No performance needed.

You don't need to be in crisis to be here. You just need to be willing to check in with yourself.

Daily Check-in

Good morning.
How's the garden?

We think of your inner world the way a gardener thinks of a garden — not in need of fixing, but of tending.

Notification

A quiet moment
is waiting for you.

No pressure. It'll be here whenever you're ready.